On Friday December 4th, 2015, SCE founder and marquee open format DJ - Jason Jani - was selected to be part of an amazing event in NYC. The event was the VH1 Save the Music Foundation - Snow Coming Gala at the New York Public Library. The event is VH1 Save The Music Foundation’s inaugural Snowcoming, a black-tie fundraising gala thrown by the organization’s Young Benefactors group. The event took place at the New York Public Library on December 4, 2015. Thanks to the sponsorship of Heineken, Tattly and SmileBooth, all Snowcoming ticket proceeds go directly toward keeping music in schools across the nation and Ticketholders also become eligible for Young Benefactor membership in 2016.
Headlining the event was a performance by ASTR. ASTR is an electronic/alternative duo from New York City that makes edgy, experimental, dance-oriented music that blurs the lines between atmospheric pop and soulful R&B. Formed in 2013, ASTR features singer Zoe Silverman and producer Adam Pallin. The duo sparked interest after playing several well-received shows during the 2013 CMJ festival. In 2014, ASTR released their debut EP, Varsity, on (Neon Gold/300 Entertainment) which SPIN named as #3 Best Pop album of 2014. Described as “sexy, electronic yet eerie,” their brand of “dark pop” has been compared to The Weeknd and Robyn. The duo is fresh off of a North American tour with Ryn Weaver and Holychild, and recently released their sophomore Homecoming EP, featuring the single “Bleeding Love.”
In addition to ASTR, Jason Jani was selected to spin two and half hours of the 4 hour function along with DJ Coco Roberts of VH1 who finished the event with a diverse 45 min set. Jason's set spanned multiple genres and included tracks from the 90's, 00's and today's hits from many different artists and performers.
"It was an honor to be part of such an incredible event, benefitting the music community. Over the years VH1's Save the Music Foundation has done so many things to help young aspiring musicians, and the future of music", say Jason Jani of SCE.
At the SCE Event Group, we are fortunate to be part of so many national events like this one, and we invite you to see some of the dope photos we captured of the event below.