In the news: SCE Buzz in the Asbury Park Press - June 2014

SCE Event Group in the Asbury Park Press  

Extra, extra read all about it, the SCE Event Group is proud to announce and share that we have been featured in the Asbury Park Press newspaper.  The feature was published on Thursday June 5th, 2014.  The title feature of the published newspaper article "Staying in tune"  " West Long branch deejay business tailors its approach.

The digital version of the publication can be found at the link below.

http://www.app.com/story/money/business/main-street/2014/06/04/sce-events/9968859/

and we have taken the digital text and shared it here for you in case you don't want to click the above link.

 

" How does a deejay make a business from his Art?  Stayin in tune."

By: Susan Bloom

If the word "deejay" conjures up images of an impersonal technician playing static tracks at yet another standard wedding or party, think again.

"A lot of times, people feel that deejays just press buttons, but a great deejay actually uses music as an art form to express feelings, influence moods and change the atmosphere," said Jason Jani, owner of West Long Branch-based SCE Event Group. "It's about channeling creativity, talent, and organizational skills and knowing how and when to play different music to make people feel a certain way and create a unique experience."

And since 2004, Jani and his colleagues have been doing just that, wowing party-goers with high-energy deejaying and emceeing skills, along with musical expertise and jaw-dropping special effects at weddings, parties, clubs, concerts and other events throughout the area.

Jani, 37, a Howell native, current resident of the town and DeVry University graduate, worked as a telecommunications engineer after college until the appeal of his lifelong hobby made him reconsider his career plans.

"I left a very safe, comfortable lifestyle to live my passion as a deejay," said Jani, who honed his skills in the small bar and nightclub scene.

As he teamed up with fellow area deejays and the market for his craft evolved – "society has embraced the culture of deejaying and profile deejays often get as much attention as the rock bands themselves," he said – word of mouth helped him land deejaying gigs at such hot tickets as WPIX Morning News, concerts by Kanye West and Guns 'n' Roses and even a gig at Jimmy Kimmel's best friend's wedding (at Kimmel's request), along with a booked calendar of other local weddings, corporate events and nightclub appearances.

"This wasn't intended – it took on a life of its own," Jani joked. "I wasn't expecting to create a company – I just wanted to do something different, but then a number of highly creative and talented local deejays were drawn to our team and the demand was there."

Jani looked to create something different for his clients. "It always seemed that people who were planning weddings or parties didn't have a lot of options, just packages A, B or C," Jani said, "but people want more, not just the same thing over and over. We wanted to create an experience that was very personal and exclusive to that event," from the perfect music to enhancements such as cutting-edge lighting, themed lounge and decorative furniture, video screens and funky special effects, including those which make couples look like they're dancing on clouds.

"We talk to the couples or party-throwers and design an experience around their unique personalities and preferences," he said. "Our portfolio is only limited to their imagination and we can make it happen."

Armed with a team of six full-time spotlight event hosts, with four additional hosts on standby and a crew of 40 staffers ready to support operations, Jani said that SCE can do 10 events at a time and typically covers 800 to 1,000 events annually at a cost of anywhere from $1,000 to $20,000 or more per event.

"We're fortunate to be able to celebrate some of people's most memorable moments with them and become part of their event," Jani said. "Clients still thank us years later, which is extremely special to us."

Among SCE's satisfied customers are newlyweds Nick and Lisa Satturo, Old Bridge residents who met Jani at a bridal show and hired him to deejay their wedding at a Passaic County country club last September. "All of his equipment was high-end. He played a perfect cultural mix of music to meet our tastes, and he had an amazing staff," Nick Satturo said of Jani. "He's definitely a skilled deejay who created a customized experience for us and everybody complimented him."

Most of all, added Lisa Satturo, "Jason was so genuine and down-to-earth and he truly cared about our event."

Though Jani, a married father of two, often works 12- to 15-hour days, he said he's living his dream. "Whether we're working weddings or parties with 30 guests or concerts in front of 15,000 people, I get such a rush from this job and I love being in front of different crowds and venues," he said. "Our biggest message to people is that they should do their homework when considering the entertainment for their event and never settle; you can have the best and so much is possible -- more affordably than you might think

"It's all in the personal details," Jani concluded. "We can take events to a whole other level."

 

The Asbury Park Press is a New Jersey based publication that we are honored to be featured in.  If you are planning an event or interested in learning about the services offered by the SCE Event Group, please consider giving us a call on 888-278-0900 or by completing the contact us form on the site.  Thank you for the continued support and thank you to the Asbury Park Press for the feature.

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